Coming soon · iOS & Android

You googled their symptoms.
Now wiseit their food.

PawWise scans any pet food and scores it based on integrative veterinary medicine — not what the industry wants you to believe.

LIVE DEMO · click to switch products
Pedigree Adult Chicken · 3.5 lb
Dry kibble · Standard
18 /100
Bad
Bad Regular Good Excellent
Felipe
Felipe
the boss · ~10 years
Camilo
Camilo
16 years and counting
Limber
Limber
the nap master · ~8 years
"They'd do anything for you. The least you can do is read the label."
THE PAWWISE PROMISE
HOW IT WORKS

Wiseit in three steps

No more googling ingredients at 2am. PawWise gives you the answer in seconds — based on real science, not marketing.

01
▦
Scan the barcode
Point your camera at any pet food package. PawWise reads it instantly — at the store, at home, anywhere.
02
◎
Get the real score
Our integrative medicine algorithm scores 5 criteria: processing level, protein quality, additives, species appropriateness, and hydration.
03
🌿
Know what to do next
Bad score? See better alternatives immediately. Good score? Get daily tips to make it even better for your specific pet.
SCIENTIFIC FOUNDATION

Built on real science.
Not industry guidelines.

35%
Processing Level
The average bag of dry dog food is heat-processed at least 4 times. We penalize ultra-processing heavily.
25%
Protein Quality
If the label says 'by-products' or 'animal digest', you can't know what's really inside. We penalize opacity.
13
Dirty Dozen Ingredients
BHA, BHT, ethoxyquin, artificial dyes, propylene glycol and more — each with individual penalties.
4
Scientific Sources
The Forever Dog · Integrative Veterinary Medicine · Complementary Medicine for Vet Technicians · La Dieta BARF
FEATURES

Everything your pet's bowl deserves.

FREE
▦
Unlimited barcode scanning
Scan any pet food — dry, wet, raw, treats. If it has a barcode, we'll score it.
FREE
🚨
Toxic ingredient alerts
Instant critical alerts for xylitol, grapes, chocolate, onion powder, and more. Always on, never silenced.
FREE
🔍
Ask any food
Type any food — salmon, broccoli, egg — and get an instant answer: safe, caution, or avoid.
PLUS
🦴
Medical condition scoring
Dysplasia, kidney disease, diabetes, DCM — the same product scores completely differently based on your pet's health.
PLUS
🌿
Today's Boost
A daily personalized tip — what to add to their bowl today based on what they've been eating this week.
PLUS
📅
AI weekly menu
7-day fresh food plan by AI — personalized by breed, conditions, allergies, and budget. Shopping list included.
PRICING

Less than what you spend on one treat.

FREE FOREVER
$0
No credit card required
✓Unlimited scanning
✓Integrative medicine score
✓Toxic ingredient alerts
✓Breed auto-alerts
✓Ask any food
—Medical condition scoring
—AI weekly menu
PLUS · BEST VALUE
$39.99
/ year · $3.33/month
✓Everything in Free
✓Medical condition scoring
✓Allergy personalization
✓Today's Boost (daily)
✓AI weekly menu + shopping list
✓Unlimited history + pets
✓7-day free trial

Also available at $4.99/month · Cancel anytime · No commitment

EARLY ACCESS

Be the first to wiseit.

Join the waitlist and get early access when we launch. Founding members get Plus at the early price — locked in forever.

You're on the list! 🐾 We'll notify you the moment PawWise launches.

No spam. No selling your email. Just one notification when we launch.

GIVE FEEDBACK

Help us build what you need.

PawWise is being built right now. Your feedback directly shapes what we build next.

Thank you! 🐾 Your feedback has been received. We read every single message.